Process

Blue Can Water is emergency water with a 50-year shelf life, but the can design is full of problems. From the question of type to the choice of color, people think this product is a beer can instead of water. On top of all that they created a new product called BluWave, which didn't fit into the product family because it felt like its own product, even though they both use the same water.

Rebrand Choice
I decided to redo the "Blue Can Water" design first using raindrops falling into the water as the background of the can. In this way, people will know that the product is water. Next, I expanded the product name and the highlights of the product itself. I also included the recycle symbol as well as the eco-friendly stamp to tell people, "hey this product is better than buying plastic water bottles since they can be recycled into new cans, unlike plastic bottles which pollute our oceans."

New Hybrid product
The next step is to solve BluWave that just felt like a different product. I decided to create a new hybrid product that will use a small metal water bottle made of aluminum, which means it can be sold at a higher price, and the reusability justifies the price. A normal aluminum bottle can cost up to $50, but people can buy this new product called Belue Water for the same price as a monster energy drink.

Why Belue Water?
When creating a new product, I decided to give it a more exotic name, which could be sold in high-end stores to attract more sales. Blue Can Water's goal is more for doomsday preppers, which makes it available for sale in certain stores. Belue Water however can be sold in grocery stores like Ralph's or Whole Foods which tend to sell more expensive items, but people buy them because they know it's for a good cause.

Presentation
After the rebranding was completed, I gave a professional presentation to the vice president of marketing; Jennifer Brooks.